Unlocking Parallel Practices
in Graphic Design.

Thesis Overview
Explore Gallery
Interactive Zine

Emma Shipley, MFA Thesis
ArtCenter College of Design
Spring 2023

This installation is meant to showcase the importance of vernacular signage to the overarching landscape of the city. Thirteen sites from Figueroa Street and York Boulevard are compiled into a singular strip. The type and color is removed from the storefronts, transforming them into a monotonous landscape which is then projected across a 30-ft surface. As the viewer walks through the space, the original facades show through, returning color to the environment and showcasing what is lost when we impose our aesthetic ideals onto a place. →